TOPIC: Social Networks and Payment model CPM, CPC, CPA
OBJECTIVE: Analyze the different ways to
promote a tourist site
SOCIAL NETWORKS
Social networks are
structures capable of communicating with each other people or institutions.
Relationships that create groups or communities with common interests can be
established through the Internet.
Is an unlimited and
real-time contact. This is achieved thanks to interactivity, one of its most
distinctive and novel features. Before social networks, companies and the media
had virtually no way of communicating with their audiences and getting to know
their opinion.
PAYMENT MODEL CPM, CPC, CPA
Assuming, all these
indicators can be grouped around 3 fundamental metrics:
1.-Impressions
Is the most basic
metric. Part of the number of users who view your ad, amount that establishes
the necessary investment. And it's usually expressed in thousands. That is to
say, the cost is calculated according to each thousand impressions. This metric
is usually the most numerous.
2.-Clicks
Is, perhaps, the
fundamental metric. This is the number of
times you click on a link. Whether in newsletters or digital ads, a good rate
of clicks is usually synonymous with success. As long as this traffic is directed
to the appropriate spaces.
3.-Conversions
A conversion can be
any type of action that a company decides is interested in: a download, fill
out a form with the user's data or even a sale.
