OBJECTIVE: To use TICS efficiently in
business management.
GOOGLE PENGUIN
The initial launch of
Penguin impacted 3.1% of the search engine queries in English. Between 2012 and
2016, the filter went through 10 documented updates, evolving over time and
influencing the understanding of the SEO community of the problematic practices
that Penguin tried to address. Starting at the beginning of 2017, Penguin is
now part of Google's core algorithm.
But remember how web
positioning techniques worked before the arrival of Penguin. The authority of a
website was measured primarily by the amount of inbound links it received.
Therefore, the link building (or construction of links) focused on getting
thousands and thousands of links regardless of their quality.
Penguin is the new
update of the algorithm that Google has implemented last April 24 and aims to
detect and penalize the websites that allegedly try to increase their
popularity artificially through a strategy of links Overoptimised and supported
by low quality websites.
Google aims to clean
results that offer little value to the user of the first positions of search,
enhancing the websites with higher quality compared to those that have achieved
better positions in an "unnatural" way.
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