OBJECTIVE: Apply each of the strategies in
the tourism sector.
ONLINE STRATEGIES
Online marketing
allows you to create personalized promotional campaigns for each company or
business to make your communication more effective. For that, it is possible to
rely on the management of Google Adwords or in advertisements on social
networks, among other strategies.
So that a company can
count on the benefits of being on the net, the first thing is to get a good
positioning. That is, it is important that the company appears among the first
results when you enter the related keywords in the search engine. This
positioning can be SEO or SEM, according to the strategies that are put into
practice to achieve the desired objectives.
OFFLINE STRATEGIES
Offline advertising
strategies, as its name implies, refer to all those marketing actions that a
brand performs outside the network. Or what is the same, the online context, so
they cover a great diversity of techniques and areas of action.
It is true that in
recent years online marketing has been consolidated in the communication
strategies of companies thanks, above all, to the democratization of the
network and the use of social platforms. However, it is important not to
neglect advertising offline, as it greatly increases the chances of success and
expansion of a company.
No hay comentarios:
Publicar un comentario