CLASS N°29

TOPIC: Search engine positioning, History and Web Analytics

OBJECTIVE: Analyzing search engine positioning, history and web analytics

SEARCH ENGINE POSITIONING

SEO, search engine optimization or web optimization is the technical process through which changes are made to the structure and information of a Web page, with the aim of improving the visibility of a website in the results of the different search engines. It is also common to find the English denomination, search engine optimization, and especially its initial SEO.

HISTORY

The first seekers emerged in the early 90. Until Google appeared in 1996 many were created, including Yahoo. The Web boom started. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Search Engines

WEB ANALYTICS

Through web analytics we will be able to analyze with much more detail the results of the marketing actions and make the most successful decisions about our website:

- Optimize our website to sell more or attract more customers.

- Improve our marketing actions.

- Identify our correct audience and connect with it.