CLASS N°30

TOPIC: Social Networks and Payment model CPM, CPC, CPA

OBJECTIVE: Analyze the different ways to promote a tourist site

SOCIAL NETWORKS

Social networks are structures capable of communicating with each other people or institutions. Relationships that create groups or communities with common interests can be established through the Internet.

Is an unlimited and real-time contact. This is achieved thanks to interactivity, one of its most distinctive and novel features. Before social networks, companies and the media had virtually no way of communicating with their audiences and getting to know their opinion.

PAYMENT MODEL CPM, CPC, CPA

Assuming, all these indicators can be grouped around 3 fundamental metrics:

1.-Impressions

Is the most basic metric. Part of the number of users who view your ad, amount that establishes the necessary investment. And it's usually expressed in thousands. That is to say, the cost is calculated according to each thousand impressions. This metric is usually the most numerous.

2.-Clicks

Is, perhaps, the fundamental metric. This is the number of times you click on a link. Whether in newsletters or digital ads, a good rate of clicks is usually synonymous with success. As long as this traffic is directed to the appropriate spaces.

3.-Conversions

A conversion can be any type of action that a company decides is interested in: a download, fill out a form with the user's data or even a sale.

PRACTICE 9

STAROFSERVICE

CLASS N°29

TOPIC: Search engine positioning, History and Web Analytics

OBJECTIVE: Analyzing search engine positioning, history and web analytics

SEARCH ENGINE POSITIONING

SEO, search engine optimization or web optimization is the technical process through which changes are made to the structure and information of a Web page, with the aim of improving the visibility of a website in the results of the different search engines. It is also common to find the English denomination, search engine optimization, and especially its initial SEO.

HISTORY

The first seekers emerged in the early 90. Until Google appeared in 1996 many were created, including Yahoo. The Web boom started. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Search Engines

WEB ANALYTICS

Through web analytics we will be able to analyze with much more detail the results of the marketing actions and make the most successful decisions about our website:

- Optimize our website to sell more or attract more customers.

- Improve our marketing actions.

- Identify our correct audience and connect with it.

PRACTICE 8

GOOGLE SITES

CLASS N°28

TOPIC: Google Sites

OBJECTIVE: To make a publicity blog for the diffusion of a tourist attraction.

DEFINITION

Google Sites it is a tool of Google that allows the creation of a Web page in which different users can publish various types of information, like for example, files, presentations, calendars and documents; So that all people with access to this site created with Google sites can see them.

CHARACTERISTIC

- Easy to create templates.

- Does not require programming such as HTML or CSS.

- Design templates available.

- Easy file handling.

- Easy handling of attachments.

- Personalization of the site interface.

- Easy to create multimedia content (videos, documents, spreadsheets and presentations from Google Docs, Picasa photos and IGoogle tools).

- Designation of readers and collaborators.

- Search with Google technology in Google sites content.

TASK Nº6

EXTRACLASS Nº5

CLASS N°27

TOPIC: Efficient use of TICS in business management

OBJECTIVE: To use TICS efficiently in business management.

GOOGLE PENGUIN

The initial launch of Penguin impacted 3.1% of the search engine queries in English. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the understanding of the SEO community of the problematic practices that Penguin tried to address. Starting at the beginning of 2017, Penguin is now part of Google's core algorithm.

But remember how web positioning techniques worked before the arrival of Penguin. The authority of a website was measured primarily by the amount of inbound links it received. Therefore, the link building (or construction of links) focused on getting thousands and thousands of links regardless of their quality.

Penguin is the new update of the algorithm that Google has implemented last April 24 and aims to detect and penalize the websites that allegedly try to increase their popularity artificially through a strategy of links Overoptimised and supported by low quality websites.

Google aims to clean results that offer little value to the user of the first positions of search, enhancing the websites with higher quality compared to those that have achieved better positions in an "unnatural" way.

TASK Nº5

 TOURIST GUIDES: Delgado Cristhian and Paucar Karla

CLASS N°26

TOPIC: Online Strategies and Offline strategies

OBJECTIVE: Apply each of the strategies in the tourism sector.

ONLINE STRATEGIES

Online marketing allows you to create personalized promotional campaigns for each company or business to make your communication more effective. For that, it is possible to rely on the management of Google Adwords or in advertisements on social networks, among other strategies.

So that a company can count on the benefits of being on the net, the first thing is to get a good positioning. That is, it is important that the company appears among the first results when you enter the related keywords in the search engine. This positioning can be SEO or SEM, according to the strategies that are put into practice to achieve the desired objectives.

OFFLINE STRATEGIES

Offline advertising strategies, as its name implies, refer to all those marketing actions that a brand performs outside the network. Or what is the same, the online context, so they cover a great diversity of techniques and areas of action.

It is true that in recent years online marketing has been consolidated in the communication strategies of companies thanks, above all, to the democratization of the network and the use of social platforms. However, it is important not to neglect advertising offline, as it greatly increases the chances of success and expansion of a company.

INTRACLASS Nº2

CLASS N°25

TOPIC: E-Business Opportunities

OBJECTIVE: Analyze the tools and services of the Marketplace

MARKETPLACE

It is the place in the net where they carry out commercial actions, like in the square of the market but in virtual and online level. It differs from the online store in which the same website sells products from different companies.

The platform offers numerous advantages especially to small traders for growth, who have the possibility to offer their new products and reach new audiences, without having to maintain or manage a website.

CLOUD COMPUTING

Cloud computing is a general term to name anything that has to do with providing hosting services over the Internet. These services are divided into three major categories: infrastructure such as service (IaaS), Platform as Service (PaaS) and software as service (SaaS). The computer name in the cloud was inspired by the cloud symbol that is often used to represent the Internet in images and flowcharts.

ELECTRONIC ADMINISTRATION

The electronic administration or e-administration is the set of solutions that allows the citizens and the companies to be able to relate with the public administrations through electronic means.

Could be assimilated to the creation of a unique "virtual window" that allows public services to be provided by administrations to citizens and businesses.

PRACTICE 7

E-COMMERCE IN CHINA AND ECUADOR