OBJECTIVE: Analyze
each block of the canvas model and apply it to the tourism sector.
IMPORTANCE
The Canvas Method
searches with a comprehensive model to analyze the company as a whole and serve
as a basis for developing different business models, is to become a tool for
strategic innovation.
The Canvas Method searches with a
comprehensive model to analyze the company as a whole and serve as a basis for
developing different business models, is to become a tool for strategic
innovation.
ADVANTAGES
- Simplicity of interpretation. The organized distribution of the 9
elements allows this simplicity.
- Comprehensive and systemic approach. The interpretation of all the
elements makes any possible incoherence more visible.
- Changes and repercussions. The analysis of each alternative allows us to
probe the viability of changes.
- Any size, any activity. It is a model applicable to all types of
business, regardless of their object and their turnover.
- Synergy and teamwork. The simplicity of the method, facilitates the
generation of ideas and different contributions of a group of people who meet
to develop it.
-Strategic Analysis on a sheet. Powerful tool for Strategic analysis: FODA,
market analysis, competitors, customers, suppliers, structures and processes.
DISADVANTAGES
- Little precise, does not serve for concrete operative.
- It should be supplemented with detailed process map.
- For being so novel can make us believe that completing the canvas and we
have the model solved.
