CLASS N°24

TOPIC: E-commerce in China

OBJECTIVE: Learn about the projects that have been established in China.

E-COMMERCE IN CHINA SURPASSES THE US, FRANCE, GERMANY, JAPAN AND UK TOGETHER

Digital commerce in China represented only 1% globally in 2008, but a decade later the Asian giant already represents 42%. A very striking fact when compared to 24% of the United States, which in 2005 held 35% of international e-commerce. The data presented by the McKinsey Global Institute are clear: China handles more transactions per year than France, Germany, Japan, the United Kingdom and the United States together.

China concentrates 40% of global e-commerce, (618 billion dollars in 2015), above the US (349 billion dollars) and the United Kingdom (99.3 billion dollars), its number of online shoppers exceeded last year's 400 million and spending Annual average per person stood over 1000 dollars; Aware of the opportunities that this represents, the ICEX has celebrated the day: "The potential of e-commerce in China: The experience of Alibaba's platforms".

CLASS N°23

TOPIC: Evaluation of partial

OBJECTIVE: Evaluate knowledge acquired in the course.

CLASS N°22

TOPIC: E-Business strategies

OBJECTIVE: To analyze the different e-business strategies to adapt to the customer service.

THE 10 MARKETING COMMANDMENTS ACCORDING TO KOTLER

These are the 10 Marketing Commandments:

1) Loves your consumers and respects your competitors.

2) Be sensitive to change, prepare for transformation.

3) Protect your brand, be clear about who you are.

4) Consumers are diverse, head first to those who can benefit more from you.

5) Always offers a good product at a fair price.

6) Always be accessible and offers quality news.

7) Get your customers, keep them and grow them.

8) No matter what your business is, it will always be a service business.

9) Differentiate always in terms of quality, cost and delivery time.

10) Archives relevant information and uses your wisdom to make a decision.

CLASS N°21

TOPIC: Concept and Pyramid of strategies.

OBJECTIVE: Analyze the pyramid of strategies to apply it in the tourism field.

CONCEPT OF STRATEGY

The concept is also used to refer to the plan devised to conduct an issue and to designate the set of rules that ensure an optimal decision at all times. In other words, a strategy is the process selected through which a certain future state is expected to be achieved.

IMPORTANCE

The strategy is definitely a way of expressing what we want to do, how we want do and how we will be in the future, this in a crisis situation as we are living seems nonsense, but as we can see in this article not only seems to Necessary but it is essential to have a guide to help us know where we can be in the future.

STRATEGIC PYRAMID

The strategic pyramid helps us to "land" the concepts so that they stop being aspirations and poetics to become quantifiable activities. It is the itinerary to be followed by a company that wants to use communication to differentiate and compete in the 21st century.

PRACTICE 6

CLUETRAIN MANIFESTO

CLASS N°20

TOPIC: E-Business at present

OBJECTIVE: to analyze the current situation of the electronic businesses and their tendencies to generate ideas of value for the tourism entrepreneurship.

CLUETRAIN MANIFESTO

1. Markets are conversations.

2. Markets consist of humans, not of demographic sectors.

3. Conversations between humans sound human. They lead in a human voice.

4. Either transmitting information, opinions, perspectives, arguments against or funny notes, the human voice is open, natural, sincere.

5. People are recognized as such by the sound of this voice.

6. The Internet makes it possible to have conversations between human beings that were simply impossible in the mass media era.

7. Hyper-links undermine hierarchies.

8. In interconnected markets as among intraconnected employees, people use new and powerful forms of communication.

9. Network conversations make possible the emergence of new and powerful forms of social organization and knowledge sharing.

10. As a result, markets become more intelligent, more informed, more organized. Participation in an interconnected market causes people to change in a fundamental way.

THE 22 IMMUTABLE LAWS OF MARKETING

1. Law of leadership.

2. Law of the category.

3. Law of mind.

4. Law of Perception.

5. Law of concentration.

6. Law of exclusivity.

7. Law of the staircase.

8. Law of duality.

9. Law of the opposite.

10. Law of Division.

11. Law of the perspective

12. Line Extension law.

13. Law of Sacrifice.

14. Law of attributes.

15. Law of sincerity.

16. Law of Singularity.

17. Law of the unpredictable.

18. Law of Success

19. Law of failure.

20. Sensationalist note law.

21. Law of acceleration.

22. Law of resources.

EXTRACLASS Nº4

CLASS N°19

TOPIC: Analysis of Success cases

OBJECTIVE: to analyze different applications that were successful in the electronic business.

NEW BUSINESS MODELS EMERGE

YOUTUBERS

They are individuals who use the biggest video network in the YouTube digital market to post any type of content that can be entertaining, generating a large number of reproductions.

HOME DELIVERY SERVICE

A properly crafted home delivery process will allow your business to increase customer satisfaction and thus generate an increase in the purchase of your services or products.

If through your business you offer home delivery service or you are thinking of including this article will serve to discover which are the main elements to be taken into account to offer an excellent home delivery service.

APPS CREATION

Applications or app are programs that are installed on a mobile device, designed to perform a specific function that widens or improves the device's operating capacity, as is the case with the software installed in the Computer.

SOFTWARE ADS: OLX

OLX connects the local community to sell, buy and exchange their used goods and services in a quick and easy way so that anyone can post an ad from their cell phone or on the website.

CLASS N°18

TOPIC: Analysis of Success cases

OBJECTIVE: to analyze different applications that were successful in the electronic business.

INNOVATING IN BUSINESS

A new business model can create and leverage income and benefit opportunities, contrasting with aged models, which lead the company to lower revenues and eventually close.

How to innovate a business model?

There are six questions that landlords and managers should consider before planning a new business model:

1. What perceived market needs can be met with a new business model?

2. What new activities are needed to meet those perceived needs?

3. How could the activities required to be linked in new ways?

4. Who should perform each of the activities that form the new business model?

5. How do you create value, with the new business model, for all involved?

6. What value model fits with the company's new business model?

E-COMMERCE

The term ecommerce, or e-commerce, may be familiar to many of us. However, we probably don't know everything behind this activity. In general terms, electronic commerce is the purchase and sale of products or services through Internet and computer networks. In addition, it involves tasks such as marketing, content and information on the network. All of this implies a revolution in the way in which companies communicate and develop their business activity.

The importance of this method is the accessibility that the clients of a company can have to the products or services that the company offers, from any place and at any time.

TASK Nº4

CLASS N°17

TOPIC: Canvas Model

OBJECTIVE: Analyze each block of the canvas model and apply it to the tourism sector.

IMPORTANCE

The Canvas Method searches with a comprehensive model to analyze the company as a whole and serve as a basis for developing different business models, is to become a tool for strategic innovation.

The Canvas Method searches with a comprehensive model to analyze the company as a whole and serve as a basis for developing different business models, is to become a tool for strategic innovation.

ADVANTAGES

- Simplicity of interpretation. The organized distribution of the 9 elements allows this simplicity.

- Comprehensive and systemic approach. The interpretation of all the elements makes any possible incoherence more visible.

- Changes and repercussions. The analysis of each alternative allows us to probe the viability of changes.

- Any size, any activity. It is a model applicable to all types of business, regardless of their object and their turnover.

- Synergy and teamwork. The simplicity of the method, facilitates the generation of ideas and different contributions of a group of people who meet to develop it.

-Strategic Analysis on a sheet. Powerful tool for Strategic analysis: FODA, market analysis, competitors, customers, suppliers, structures and processes.

DISADVANTAGES

- Little precise, does not serve for concrete operative.

- It should be supplemented with detailed process map.

- For being so novel can make us believe that completing the canvas and we have the model solved.

INTRACLASS Nº1

CLASS N°16

TOPIC: Promotional videos of the El Oro Province

OBJECTIVE: Perform the review of promotional videos of the El Oro Province.

PROMOTIONAL VIDEO N°1

"PAILONES DEL RÍO TOBAR - PASAJE"

Student Names: Dayse Barrera and Joselyn Pérez

PROMOTIONAL VIDEO N°2

"COMPLEJO TURÍSTICO SAMANES - PASAJE"

Student Names: Ándres Sarango and Melissa Rogel

PROMOTIONAL VIDEO N°3

"PAILONES DE MUYUYACU - PASAJE"

Student Name: Ándres Cabrera and Marlon Calderón

PROMOTIONAL VIDEO N°4

"CAVERNAS DE CHILLAYACU - PASAJE"

Student Name: Cristhian Delgado and Karla Paucar

PROMOTIONAL VIDEO N°5

"PARROQUIA JUMÓN - SANTA ROSA"

Student Names: Nelson Arévalo, Génesis Fernández and Neidy Gaona

PROMOTIONAL VIDEO N°6

"PLAYA COCOVICHE - MACHALA"

Student Names: Jenner Jaén and Wilmer Ramón

PROMOTIONAL VIDEO N°7

BALNEARIO EL VADO - SANTA ROSA

Student Names: Samantha Chacha and Diana Salinas

PROMOTIONAL VIDEO N°8

SINSAO - ZARUMA

Students Names: Jean Granda, Jenner Dávial and Cristhian Mora

PROMOTIONAL VIDEO N°9

"HAPPY FRUIT - ARENILLAS"

Students Name: Paulina Bermeo and Juan Elizalde

PROMOTIONAL VIDEO N°10

"CANTÓN BALSAS"

Students Name: Edisson Lazo and Diego Montecinos

PROMOTIONAL VIDEO N°11

"LA CUCA - ARENILLAS"

Student Names: Jair Burgos and Renny Contento