CLASS N°21

TOPIC: Concept and Pyramid of strategies.

OBJECTIVE: Analyze the pyramid of strategies to apply it in the tourism field.

CONCEPT OF STRATEGY

The concept is also used to refer to the plan devised to conduct an issue and to designate the set of rules that ensure an optimal decision at all times. In other words, a strategy is the process selected through which a certain future state is expected to be achieved.

IMPORTANCE

The strategy is definitely a way of expressing what we want to do, how we want do and how we will be in the future, this in a crisis situation as we are living seems nonsense, but as we can see in this article not only seems to Necessary but it is essential to have a guide to help us know where we can be in the future.

STRATEGIC PYRAMID

The strategic pyramid helps us to "land" the concepts so that they stop being aspirations and poetics to become quantifiable activities. It is the itinerary to be followed by a company that wants to use communication to differentiate and compete in the 21st century.