CLASS N°24

TOPIC: E-commerce in China

OBJECTIVE: Learn about the projects that have been established in China.

E-COMMERCE IN CHINA SURPASSES THE US, FRANCE, GERMANY, JAPAN AND UK TOGETHER

Digital commerce in China represented only 1% globally in 2008, but a decade later the Asian giant already represents 42%. A very striking fact when compared to 24% of the United States, which in 2005 held 35% of international e-commerce. The data presented by the McKinsey Global Institute are clear: China handles more transactions per year than France, Germany, Japan, the United Kingdom and the United States together.

China concentrates 40% of global e-commerce, (618 billion dollars in 2015), above the US (349 billion dollars) and the United Kingdom (99.3 billion dollars), its number of online shoppers exceeded last year's 400 million and spending Annual average per person stood over 1000 dollars; Aware of the opportunities that this represents, the ICEX has celebrated the day: "The potential of e-commerce in China: The experience of Alibaba's platforms".