CLASS N°22

TOPIC: E-Business strategies

OBJECTIVE: To analyze the different e-business strategies to adapt to the customer service.

THE 10 MARKETING COMMANDMENTS ACCORDING TO KOTLER

These are the 10 Marketing Commandments:

1) Loves your consumers and respects your competitors.

2) Be sensitive to change, prepare for transformation.

3) Protect your brand, be clear about who you are.

4) Consumers are diverse, head first to those who can benefit more from you.

5) Always offers a good product at a fair price.

6) Always be accessible and offers quality news.

7) Get your customers, keep them and grow them.

8) No matter what your business is, it will always be a service business.

9) Differentiate always in terms of quality, cost and delivery time.

10) Archives relevant information and uses your wisdom to make a decision.