CLASS Nº9

TOPIC: Consumer Psychology

OBJECTIVE: Analyze consumer behavior at a sale.

CONSUMER PSYCHOLOGY

Consumer psychology refers to the methods/systems used by customers to select, acquire, use and dispose of products and services. In the business world, research into consumer psychology helps companies improve their products, services and marketing strategies in order to boost sales. Consumer psychology is a discipline that is currently growing, driven mainly by business and corporate interests.

The consumer's psychology aims to determine exactly why people make the decisions they do. As a field study that is what is currently, it is based on the idea that if companies can understand why or how people make decisions, so they can use this knowledge to improve their marketing products and strategies, and as not increase its attractiveness.

SEGURIDAD WEB

If you have important assets or if something about your site is in the center of public attention (that is, it is already controversial), your web security will have to be tested. You should know that poorly written software creates protection problems, security holes or back doors that are discovered by the cybercriminal.

TASK Nº2

CLASS Nº8

TOPIC: Waze, W&O Restaurant Apps

OBJECTIVE: Analyze the operation or operation of Web applications in the context of hotel and tourism.

WAZE

It is a free mobile application that works as a global positioning system and also has information about traffic, updated in real time. But Waze is not only a tool to evade traffic and transit agents, it is also a great help to find an address. The system receives all the locations when the ' wazers ' drive with the ' app ' on their mobile devices and thus update their databases.

W&O RESTAURANT

W&O Restaurant POS is a full featured, easy to use and affordable POS system for any small or medium-sized business.

The software runs on Android (with an optional Windows server for multiple input devices) and is compatible with standard hardware such as printers and cash drawers, saving customers time and money.

CLASS Nº7

TOPIC: Foursquare, Google my Business, Custom, Waiterio

OBJECTIVE: Analyze the operation or operation of Web applications in the context of hotel and tourism.

FOURSQUARE

Foursquare is a type of digital tool that has the main purpose of physical localization, in fact, is an application that is used by smartphones, using geolocation and incorporating, for example, elements of games to be more attractive to Public, being the primary idea of Foursquare that users mark the specific sites where they are.

GOOGLE MY BUSINESS

Google My Business allows you to report directly from your business to customers, whether you are looking for Google, Maps or Google. Another option is that you can relate directly to the fans and customers, posting news or events from your Google page. You also have the option to keep track of the opinions about your company across the network and respond to the reviews of customers or users of Google.                

CUSTOM MENU RESTAURANT

This application shows the world your work hours in Google Search and Google Maps. With Google My Business, you also check your company information, get personalized customizations on how customers can update your company name, address and business hours.

WAITERIO

Waiterio TPV Restaurant

Waiterio is the fastest way to take orders in a restaurant.

Waiterio makes life easier for waiters and cooks. The orders are taken in a matter of seconds and the kitchen receives them as soon as the waiters write them down. The application eliminates the paper and pen for waiters and cooks.

Waiterio is a simple and affordable point of sale (TPV) Terminal. It is perfect for any restaurant, bar, pub, pizzeria, etc.

PRACTICE 3

ZOHO CRM

CLASS Nº6

TOPIC: Factors, importance, Business Intelligence

OBJECTIVE: Analyze the factors that influence the strategy of the Electronic Business and the psychology of the Web consumer.

FACTORS

Comfort: Without a doubt, one of the main factors influencing the boom in Internet commerce, is the comfort that this implies.

Security: In daily or normal trade, there are factors that have allowed the transition of this same trade, which leads to some stages that we can distinguish:

·         In the beginning of the daily trade what mattered and worried the seller, was precisely that only to sell, in the instant and to have an immediate capital.

·         Time later, and according to the economic conditions, it now seemed more important to engage the client to pay in instalments because it was easier to sell more, but then had to be charged.

IMPORTANCE

E-business or electronic businesses, has come to revolutionize the business world, since it is now part of the strategies of the companies to reinforce the competitiveness in the market; While facilitating trade links with other companies, creating linkages that streamline the processes of buying and selling goods and providing services between companies. The great interaction that is managed as well as the wide and revolutionary exchange of information in real time is without a doubt a tool that has allowed the discovery of new channels and forms of alliances between companies-suppliers-distributors-clients, mainly.

BUSINESS INTELLIGENCE

Business Intelligence it is the ability to transform data into information, and information into knowledge, so that the decision-making process in business can be optimized.

From a more pragmatic point of view, and associating directly with the information technologies, we can define Business Intelligence as the set of methodologies, applications and technologies that allow to gather, debug and transform data from the Transactional systems and unstructured information (internal and external to the company) in structured information, for its direct exploitation (reporting, OLTP/OLAP analysis, Alerts...) or for its analysis and conversion into knowledge, thus giving support to decision making about the business.

TASK Nº1