CLASS Nº9

TOPIC: Consumer Psychology

OBJECTIVE: Analyze consumer behavior at a sale.

CONSUMER PSYCHOLOGY

Consumer psychology refers to the methods/systems used by customers to select, acquire, use and dispose of products and services. In the business world, research into consumer psychology helps companies improve their products, services and marketing strategies in order to boost sales. Consumer psychology is a discipline that is currently growing, driven mainly by business and corporate interests.

The consumer's psychology aims to determine exactly why people make the decisions they do. As a field study that is what is currently, it is based on the idea that if companies can understand why or how people make decisions, so they can use this knowledge to improve their marketing products and strategies, and as not increase its attractiveness.

SEGURIDAD WEB

If you have important assets or if something about your site is in the center of public attention (that is, it is already controversial), your web security will have to be tested. You should know that poorly written software creates protection problems, security holes or back doors that are discovered by the cybercriminal.