OBJECTIVE:
Understanding
the Origin Evolution E-Business Strategies
ORIGIN
The development of
telecommunications in the world has reached levels that were unthinkable until
just a decade ago. Developing countries have not escaped the impact of the
changes that have taken place in this sector that has acquired strong
globalization traits in recent years.
Bearing in mind this
reality, this research work raises, in the first part, the current state of
Venezuelan telecommunications and especially the value-added services that have
increased demand in the country. Specifically in the area of electronic commerce,
for which a characterization is made that explains from the Venezuelan context
the because of its growth and acceptance.
EVOLUTION
E-commerce or
electronic commerce is the realization of transactions and businesses through
electronic means, complementing the exchange of goods and services with the
management of information through the Internet. E-Commerce is a fundamental
component of E-Business.
E-Business is the
application of information technologies to make purchase and sale of products
and services using public networks based on certain communications standards.
It is a new definition of business management models based on new technologies.
It's a higher phase of E-Commerce.
STRATEGIES
E-business strategies
are not detached from the company's overall strategy and vice versa. Since all
the companies that participate in the market have access to the different
technologies available, the acquisition of the same ones does not generate by
itself competitive advantages. It is what each company is able to do and the
maximum return it can get from these investments, which makes the difference. In practice these two strategies
are merged in such a way that it is difficult to clearly differentiate what
corresponds to the e-business strategy and the overall business strategy.
No hay comentarios:
Publicar un comentario