CLASS Nº3

TOPIC: Origin, Evolution, E-Business strategies

OBJECTIVE: Understanding the Origin Evolution E-Business Strategies

ORIGIN

The development of telecommunications in the world has reached levels that were unthinkable until just a decade ago. Developing countries have not escaped the impact of the changes that have taken place in this sector that has acquired strong globalization traits in recent years.

Bearing in mind this reality, this research work raises, in the first part, the current state of Venezuelan telecommunications and especially the value-added services that have increased demand in the country. Specifically in the area of electronic commerce, for which a characterization is made that explains from the Venezuelan context the because of its growth and acceptance.

EVOLUTION

E-commerce or electronic commerce is the realization of transactions and businesses through electronic means, complementing the exchange of goods and services with the management of information through the Internet. E-Commerce is a fundamental component of E-Business.

E-Business is the application of information technologies to make purchase and sale of products and services using public networks based on certain communications standards. It is a new definition of business management models based on new technologies. It's a higher phase of E-Commerce.

STRATEGIES

E-business strategies are not detached from the company's overall strategy and vice versa. Since all the companies that participate in the market have access to the different technologies available, the acquisition of the same ones does not generate by itself competitive advantages. It is what each company is able to do and the maximum return it can get from these investments, which makes the difference. In practice these two strategies are merged in such a way that it is difficult to clearly differentiate what corresponds to the e-business strategy and the overall business strategy.