CLASS Nº1

TOPIC: Introduction to Matter

OBJECTIVE: Make a brief introduction on the topics to be discussed in the semester.

THE IMPACT OF ELECTRONIC MEDIA AND COMMUNICATION

For some decades, the media has been considered as indispensable elements for disseminating information. The opening of new specialized programmes, both on the radio and on television, have given the opportunity for people to stay up to date with what is happening in the world. Because the media not only reflects "what happens in the world" but instead invoke a culture and an ideology that is constantly reproduced and that permanently impacts our society.

Electronic media not only have the function of entertaining, also of informing and educating. The media are responsible for giving an affective-evaluative turn to the electronic media, to begin the exchange of views among consumers. In the last decade, the appreciation of electronic media has changed dramatically, as Internet functions have multiplied dramatically, and information has been skyrocketing everywhere. The media, emphasize the moral obligation to give the emotional-value turn mentioned above, because on the Internet, any person or organization is free to publish information according to their own will.

E-BUSINESS

The e-business is to introduce communication technologies to carry out the activities of a business. It is a set of new technologies and new business strategies to develop these online businesses.

But not to be confused, e-business is not a technology business but a business of any nature that uses new technologies in order to improve management.