CLASS Nº4

TOPIC: Matrix E-Business and OLX

OBJECTIVE: Analyze the structure of the e-business matrix.

MATRIX E-BUSINESS

The tourism companies have adopted the trends of e-business, are more outstanding of the user throughout the acquisition of purchase of a product or service, that is why we are looking to differentiate in which matrix is established our business, to know the Different strategies that we can use to meet the objectives.

The increase in the use and dependence of the technology for the Business administration, imposes to that the entrepreneurs seek to organize more, to be pending and to adapt to the new opportunities that open the markets. The e-business matrix is the business relationship that has an e-business model that applies to a company and determines how it is working and how it makes its sales; depending on the parties that make or interact in a transaction, there are various denominations for electronic businesses.

OLX

OLX is an Argentinean company that operates in 87 countries, publishing websites classified ads on the Internet. Founded in Argentina in March 2006 by entrepreneurs Alec Oxenford and Fabrice Grinda, which is now by the South Group of Africa Naspers (95% majority ownership).

OLX's formula consists of three fundamental parts. While the basic classifieds service is free for both buyers and sellers, there is the possibility of generating outstanding payments ads. Second, OLX receives revenue from the sale of advertising to third parties. And finally, it also sells contextual advertising through Adsense.