CLASS N°24

TOPIC: E-commerce in China

OBJECTIVE: Learn about the projects that have been established in China.

E-COMMERCE IN CHINA SURPASSES THE US, FRANCE, GERMANY, JAPAN AND UK TOGETHER

Digital commerce in China represented only 1% globally in 2008, but a decade later the Asian giant already represents 42%. A very striking fact when compared to 24% of the United States, which in 2005 held 35% of international e-commerce. The data presented by the McKinsey Global Institute are clear: China handles more transactions per year than France, Germany, Japan, the United Kingdom and the United States together.

China concentrates 40% of global e-commerce, (618 billion dollars in 2015), above the US (349 billion dollars) and the United Kingdom (99.3 billion dollars), its number of online shoppers exceeded last year's 400 million and spending Annual average per person stood over 1000 dollars; Aware of the opportunities that this represents, the ICEX has celebrated the day: "The potential of e-commerce in China: The experience of Alibaba's platforms".

CLASS N°23

TOPIC: Evaluation of partial

OBJECTIVE: Evaluate knowledge acquired in the course.

CLASS N°22

TOPIC: E-Business strategies

OBJECTIVE: To analyze the different e-business strategies to adapt to the customer service.

THE 10 MARKETING COMMANDMENTS ACCORDING TO KOTLER

These are the 10 Marketing Commandments:

1) Loves your consumers and respects your competitors.

2) Be sensitive to change, prepare for transformation.

3) Protect your brand, be clear about who you are.

4) Consumers are diverse, head first to those who can benefit more from you.

5) Always offers a good product at a fair price.

6) Always be accessible and offers quality news.

7) Get your customers, keep them and grow them.

8) No matter what your business is, it will always be a service business.

9) Differentiate always in terms of quality, cost and delivery time.

10) Archives relevant information and uses your wisdom to make a decision.

CLASS N°21

TOPIC: Concept and Pyramid of strategies.

OBJECTIVE: Analyze the pyramid of strategies to apply it in the tourism field.

CONCEPT OF STRATEGY

The concept is also used to refer to the plan devised to conduct an issue and to designate the set of rules that ensure an optimal decision at all times. In other words, a strategy is the process selected through which a certain future state is expected to be achieved.

IMPORTANCE

The strategy is definitely a way of expressing what we want to do, how we want do and how we will be in the future, this in a crisis situation as we are living seems nonsense, but as we can see in this article not only seems to Necessary but it is essential to have a guide to help us know where we can be in the future.

STRATEGIC PYRAMID

The strategic pyramid helps us to "land" the concepts so that they stop being aspirations and poetics to become quantifiable activities. It is the itinerary to be followed by a company that wants to use communication to differentiate and compete in the 21st century.

PRACTICE 6

CLUETRAIN MANIFESTO

CLASS N°20

TOPIC: E-Business at present

OBJECTIVE: to analyze the current situation of the electronic businesses and their tendencies to generate ideas of value for the tourism entrepreneurship.

CLUETRAIN MANIFESTO

1. Markets are conversations.

2. Markets consist of humans, not of demographic sectors.

3. Conversations between humans sound human. They lead in a human voice.

4. Either transmitting information, opinions, perspectives, arguments against or funny notes, the human voice is open, natural, sincere.

5. People are recognized as such by the sound of this voice.

6. The Internet makes it possible to have conversations between human beings that were simply impossible in the mass media era.

7. Hyper-links undermine hierarchies.

8. In interconnected markets as among intraconnected employees, people use new and powerful forms of communication.

9. Network conversations make possible the emergence of new and powerful forms of social organization and knowledge sharing.

10. As a result, markets become more intelligent, more informed, more organized. Participation in an interconnected market causes people to change in a fundamental way.

THE 22 IMMUTABLE LAWS OF MARKETING

1. Law of leadership.

2. Law of the category.

3. Law of mind.

4. Law of Perception.

5. Law of concentration.

6. Law of exclusivity.

7. Law of the staircase.

8. Law of duality.

9. Law of the opposite.

10. Law of Division.

11. Law of the perspective

12. Line Extension law.

13. Law of Sacrifice.

14. Law of attributes.

15. Law of sincerity.

16. Law of Singularity.

17. Law of the unpredictable.

18. Law of Success

19. Law of failure.

20. Sensationalist note law.

21. Law of acceleration.

22. Law of resources.

EXTRACLASS Nº4